Improving Spiral of Silence Research Methodology: Measuring Key dependent Variable
KALVAS, F., PŘIBYLOVÁ, L. Improving Spiral of Silence Research Methodology: Measuring Key dependent Variable. Wroclaw, Polsko, 2014.
|Anglický název:||Improving Spiral of Silence Research Methodology: Measuring Key dependent Variable|
|Autoři:||PhDr. Mgr. František Kalvas Ph.D. , Bc. Lucie Přibylová ,|
|Abstrakt EN:||Spiral of silence (SOS) theory is vital research field for more than 40 years. This vivid research tradition brings mixed results – it is based on strong, convincing, and undisputed theory of Elizabeth Noelle-Neumann (1971, 1982), but results testify the existence of SOS only in some studies and some studies do not find any existence of such a process (Scheufelle, Moy 2000; Bodor 2012). Tamás Bodor (2012) presents convincing arguments that (1) researchers underestimates strong role of opinion climate regarding researched controversies and time-limited nature of SOS process – it leads to carrying out research on non-controversial issues or on suitable controversies, but in inappropriate time (too early before or too late after SOS is being really in process). (2) The second part of Bodor’s critique address inappropriate way of measuring the key dependent variable in SOS research – if people speak out their opinion regarding controversy or they are silent.|