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My Life with Agenda-Setting Theory

KALVAS, F. My Life with Agenda-Setting Theory. Wroclaw, Polsko, 2014.
Jazyk publikace: eng
Anglický název: My Life with Agenda-Setting Theory
Rok vydání: 2014
Autoři: PhDr. Mgr. František Kalvas Ph.D.
Abstrakt EN: The first, lecture explains basics of agenda-setting theory (interplay of public, media, and policy agenda; decomposition of these agendas). Second, lecture recapitulates my main personal achievements in the field of agenda-setting theory: basic principle of the process (memory bias vs. personal preferences vs. trust in media vs. personal experience), role of focusing events in the process (strong moderator, no independent impact), and connection of framing and agenda-setting process (parallel processes and the framing moderates the agenda-setting process).
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