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Focusing Events And Their Effect on Agenda-Setting

VÁNĚ, J., KALVAS, F. Focusing Events And Their Effect on Agenda-Setting. Hong Kong, 2012.
Jazyk publikace: eng
Anglický název: Focusing Events And Their Effect on Agenda-Setting
Rok vydání: 2012
Autoři: PhDr. Jan Váně Ph.D. , PhDr. Mgr. František Kalvas Ph.D.
Abstrakt EN: In the contribution, we examine role of media coverage of focusing events in the process of public agenda-setting. We defined focusing events according to Kingdon (1995) as events that call attention to problems and issues. Our research question stands as follows: “Does referring to a focusing event strengthen the effect of a news item on the way the respective issue is set on personal agendas of members of public?” To explore our hypothesis, we chose the cognitive portrait research design: we use individual data and study one issue on personal agendas. Our issue is Church property restitutions in the Czech Republic, and our focusing event is the St. Vitus Cathedral trial. We use data from a weekly panel survey observing what events were deemed most important by respondents between April and May 2008. We combine these panel data with the results of a content analysis that monitored the total number of news items referring to Church restitutions and the St. Vitus Cathedral trial. Our results show the focusing event has a significant positive effect on setting the respective issue onto personal agendas.
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